Communication, but designed.
You're wasting your time trying to make up for lack of intentional design in your communication with hoping to shout the loudest.
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Disrupt traditional training, brand storytelling and organization development by replacing reliance on manipulation and shouting the loudest with strategic communication design.
Tell your story online, train your staff, and write in a way that builds trust in your work.
and drives profitable, sustainable businesses.
Listen. Design. Communicate.
The Pink Easel exists because a company's communication shouldn’t be about who shouts the loudest, but who listens the best.
Through years of working with value-driven companies and researching consumer and team behavior, I saw the common problem: the loud, high-pressure tactics that dominate the market aren’t just annoying, they leave out entire communities.
You can't make up for lack of intentional design in your communication with hoping to shout louder than everyone else. That sets your company up to skip over those you're marketing to and decay relationships within your own team.
Your value-driven work sounding like the rest - a business existing to make fast money without concern for the impact they leave.
The Pink Easel is built on a simple but powerful idea:
when organizations communicate intentionally and ethically, they don’t just build better businesses — they build a better marketplace for everyone.
As a researcher and communication expert, I’m here to help brands bridge the gap between purpose and profit with messaging that reflects your true work, supports your team, and resonates with your audiences.
strategic communication design is what your company needs to elevate your work.
or planning for development
document review,
Telling your company's story,
internal training,
Project Stories
We've worked with 20+ values-driven organizations since our work started in 2021.
Hear directly from them.
Therapy Center
Chelsea listened first, then delivered. She tightened up our processes, crafted a welcoming site, and set a marketing course that’s already paying off. We’re clearer on who we are—and who we can help—than ever.
Jennifer, CEO & Founder
Storypark
We worked with Chelsea to learn from her perspective as an Educator and Director. She was not only great to work with, but brought a thoughtful and insightful approach alongside great attention to detail and execution. Thanks Chelsea!
Peter Dixon, Co-Founder, Director, & Chief Impact Officer
Brightspot Ed.
Working with Chelsea is amazing! She combines a passion for education with her skills in design, branding, and strategy. Her ability to help others comes from a personal commitment to excellence.
Shelley Vail-Smith, President
Harper's Playground
Chelsea Verrette has supported our work at Harper’s Playground in various ways since 2020. Throughout her time with our organization, Chelsea has consistently distinguished herself as an insightful and passionate advocate for our mission of building a more inclusive world, one playground at a time. Her dedication and commitment to this cause have been evident in all of her work.
G Cody QJ Goldberg, Founder
Dailies Pods
We've worked with Chelsea to get some fantastic third party feedback on particular user flows and review our video scripts. Overall, she's very passionate about education, incredibly responsive, and a valuable asset to any educational organization (not to niche her, I'm sure she's excellent outside education as well).
I am looking forward to furthering our collaboration!
Manuel Zamora, Co-Founder
Challenge the traditional